What To Do At Trade Shows To Capture Qualified Leads With Branded Swag

An exhibition can feel like a ring of competitors, each fighting for the most sales and contacts. Instead of showing up to the battle armed with swords and shields, an exhibitor brings eye-catching displays, worthwhile giveaways, and a whole team of booth attendants whose appearance matches their displayed merchandise.

 

In an arena with over 100 competitors, staying afloat is often challenging, let alone leading a contest with so many competitors. We have compiled our best practices for using the company Swag San Jose, better known as branded promotional materials, at trade shows to help you succeed and achieve your goals.

 

Bring a balance between research and swag.

 

Both are necessary! By relying too heavily on research, you risk appearing solely focused on your company's products. You may not think that is troublesome, but have you ever been in a conversation with a stranger who doesn't seem to be able to talk about anything unless it relates to them somehow? Well, this may happen! To tackle that, companies usually perform research before listing products. Instead of providing value to interested leads, many seem to be only interested in talking, which may not be effective; hence, it is highly beneficial to maintain a balance between research and swag.

 

Choose the right swag.

 

There are many options to choose from when it comes to the company Swag San Jose. A chance to win a kayak or get a branded pen would be a small prize, but phone cases would be big. Choosing an item depends on how a person will use it.

 

If you are creating items people use, take careful note of what part of the items they will be looking at most and how they will use them. Generally, when you brand an umbrella, for example, the logo will appear on the outside of the umbrella. It won't show up often for the user, but everybody else will. What's more important to you, for that particular lead to see your brand, or that most people see your brand? Obviously, when it catches the attention of most people.

 

You must consider what kind of Swag San Jose represents your company and how a prospect can interact with it.

 

What’s your big-ticket giveaway?

 

Spending more on more expensive swag items can help you save money for qualified customers. Use these items with prospects that you know are likely to buy your product/service and have a high interest in it. By presenting them with a valuable swag item, your business shows them it is committed to delivering its service/product.

 

This should not require you to spend a lot of money since you will not be bringing a lot of these items. It is important to remember to only present these to leads from whom you are confident of hearing back.

 

Conclusion

 

Educate yourself on what tactics to use. It can be difficult to stand out at trade shows, but if you have the right branded items and use them correctly, your booth will attract the right leads.

 

Do you have any concerns about the design of promotional swag items? Swag Brands designs the most appealing promotional items for the company Swag San Jose so your exhibition stands out.